In today's digital age, having a high search engine ranking results page for a website means huge benefits for any business. Search Engine Optimization (SEO) is the collective term for a series of work aimed at adjusting a website's code and content to rank higher in search results, resulting in more traffic and sales opportunities. Although Vancouver small businesses have limited resources in terms of budget, manpower and time, there are still ways to do good SEO work. So, how can we effectively improve a website's ranking on search engines like Google?

Web page ranking on search engines is influenced by over 200 factors. Some are limitations we cannot change, such as the establishment of a website, while others we can change through effort. In this blog, we'll share some of the most effective methods to gradually improve your website's ranking on Google to a higher position.

Determine Target Keywords - Core Steps of Search Engine Optimization SEO

First, you need to determine your target keywords. Using tools like Google Keyword Planner or SEMrush, research keywords related to your business. Determine keywords with high search volume to help you focus on in SEO.

When determining target keywords, you should always start from your user's perspective and choose keywords they would search for. For example, keywords like "search engine optimization" or "SEO" may be too technical for our 5U Website customers, although some customers will find us through these keywords, but more customers will find us through keywords such as "improve website Google ranking" or "top search results". So, the choice of keywords must be "down-to-earth," that is, in line with the actual user scenario, in order to bring the best search engine optimization effect.

On-Page SEO - The Most Important Step in Search Engine Optimization 

After determining the target keywords, it is necessary to focus on optimizing the meta tags of the specific pages of your website. This work is to confirm that the search engine robots responsible for capturing the website can associate the web page with the target keywords, so that when users search for these keywords, they will show them relevant page results. So, in order to make your website rank higher in search results, you must optimize the web page, so that the search engine knows what each page is related to in terms of keywords.

In addition to optimizing the title tags, meta descriptions, keywords, etc., On-Page SEO should also optimize the website for mobile devices and try to improve the loading speed and user experience. These jobs are technically challenging and often require your website designer to cooperate. All designers and digital marketers at 5U Website will perform On-Page SEO for websites and web pages when making websites and conducting digital promotions, so this work can be entrusted to us with confidence.

Publishing High-quality Original Content - The King of SEO

In order to rank higher on Google, you need to create high-quality content related to the target keywords and, ideally, original content related to the target keywords (that is, information that has not been collected by the search engine before). You should ensure that the content is valuable and high-quality, and also contains related keywords. The more high-quality content you publish, the more likely search engines will recognize your website as an authoritative source of information.

A website should regularly release new related information, rather than just publishing once and stopping the release of original content if the result is not immediately seen. Search engines know which websites frequently publish useful content and can help users searching for relevant keywords, gradually increasing the ranking of these websites in the search pages for related keywords.

High-quality original content is the king of search engine optimization. This often involves a lot of specific industry-related knowledge and business, and web design companies and search engine optimization service providers often cannot help. Therefore, you should focus your efforts on this part or hire professional writers to prepare enough high-quality original content to improve your website's ranking.

Backlinks - Other Websites "Vote" to Boost Your Website's Rank

High-quality backlinks are a very important aspect when Google and other mainstream search engines rank websites. Other websites are willing to link to your pages, often meaning that they agree with the views of the page and have cast their vote to allow their users to visit the page. So, a page with a large number of high-quality external links will have a positive impact on the website's ranking. Effective optimization strategies include publishing content on industry blogs and websites to obtain backlinks from other websites, and increasing the visibility of your website through social media and community forums.

Note that paid links obtained through purchasing are often ineffective and more likely to be recognized and judged as "cheating" by search engines like Google, leading to a decrease in the website's ranking. Therefore, never compromise for optimization purposes.

Measurement, analysis & optimization - a routine task to optimize website search engine ranking

It is also important to continuously measure, analyze, and optimize traffic data, customer source, and ranking for target keywords on each page of your website. By using tools such as Google Analytics and Google Search Console to monitor changes in search ranking, you can determine if your website's search engine optimization is making progress and continue to optimize your website based on the data to further improve the ranking. Hard work is important, but understanding yourself and your audience can help you stand out in intense competition, thereby gaining a huge traffic benefit from the top of the search engine rankings.

Although search engine optimization (SEO) involves much more than these tasks, small and medium-sized businesses in Vancouver can rank higher on Google with the strategies we've shared. It's important to note that SEO is not a one-day effort, and the above strategies take time to achieve the goal gradually, so please be patient and persistently strive to add brick to SEO work for ultimate success.

If you have any questions or want to see instant results, click here to learn about our Search Engine Optimization (SEO) Service, or directly contact us to develop the most suitable SEO strategy for you.