A business official website cannot be replaced by a WeChat public account

Having a WeChat official account, it is still necessary to design and produce an official website for the enterprise. Both the WeChat official account and the official website of the enterprise are important marketing channels for the brand. The WeChat official account can interact with users through various forms such as articles, pictures, audio, video, etc., to attract customer attention, while the official website of the enterprise represents the online image of the enterprise and is an important window for the enterprise to communicate with customers.

However, the information published on the WeChat official account can basically only be seen by WeChat users. If a customer does not have a WeChat account, this information cannot reach potential target users.

Moreover, the content of the WeChat official account is designed for mobile users, so both page layout and design, as well as the functions that can be implemented, will be greatly limited.

Finally, the content of the WeChat official account must be approved before it can be published, and all articles published on the WeChat official account may be taken down or even the entire account banned by the WeChat operating team due to unapproved reasons, leading to customer loss.

Therefore, the design and production of the WeChat official account and the official website of the enterprise must be combined to complement each other and form a complete marketing system.

How to let the WeChat official account and the official website of the enterprise complement each other?

First, the design style of the WeChat official account and the official website of the enterprise must be consistent. The elements such as pictures, fonts, colors on the website and official account must be consistent to allow customers to quickly recognize that they are products from the same brand.

Second, the content of the WeChat official account and the official website of the enterprise should also be kept in sync. Articles, videos, etc. published on the official account should also be presented on the website so that customers who do not use WeChat can also find relevant information on the website.

In addition, the WeChat official account and the official website of the enterprise should complement each other in terms of functionality. For example, the official website can provide more detailed product information, while the official account can provide real-time customer service.

Finally, it's also important for the WeChat official account and the official website to complement each other through links and promotions. For example, the WeChat official account can promote the website, and the website can provide a link to the WeChat official account, allowing customers to easily find and follow the company on both platforms. By establishing a complementary relationship between the WeChat official account and the official website, a company can create a comprehensive and effective marketing system that reaches a wide range of customers.

Conclusion: WeChat public accounts and official corporate websites should complement each other

In the current digital age, WeChat public accounts and official corporate websites are indispensable marketing tools. WeChat public accounts provide enterprises with a fast and convenient channel for information communication and facilitate interaction between enterprises and customers. On the other hand, the official website is an important platform for enterprises to showcase their brand, products, services, etc.

Therefore, having a complete WeChat public account and official corporate website can help enterprises:

• Increase brand awareness: By constantly promoting their brand through WeChat public accounts and official websites, enterprises can increase their brand awareness and image.

• Provide better service: By providing detailed product information and service content on the official website and interacting with customers on the WeChat public account, enterprises can provide better customer service.

• Increase sales: By promoting products through WeChat public accounts and official websites, enterprises can increase their sales.

Therefore, having a WeChat public account does not completely replace the official corporate website, and the official website also has its shortcomings that need to be improved with the help of WeChat public accounts. If you want to create a WeChat public account and official corporate website, be sure to choose a professional team that understands both WeChat and website design and production, to ensure the creation of high-quality and efficient WeChat public accounts and official corporate websites.