It is important to have a good website, and it is even more important to let as many people as possible to visit it.

Simply speaking, promoting your website can be a 3-step process:

  • Step 1. Identify your target audience - For example, 5U Website provides services to business and organizations. It won't work very well by sending flyers to residential households. 
  • Step 2. Promote your website in the most efficient way - Search Engine Optimization (SEO) is not necessary the best solution. For a neighbourhood based hair studio's static website, running a Pay Per Click (PPC) campaign could be much more cost effective.
  • Step 3. Analyze and improve your promoting strategy - Among Newsletters, banner ads on gateway websites, SEO and offline media (eg. radio, newspaper, TV etc.), which one performs the best? It is always worth to track the result of each trial to help you make the next decision.

If you are not sure how to achieve the best results, please feel free to contact us and we would love to help you.