Recently, many of our clients have received an email like this, and asked us what it is and what to do:
In simple terms, this is an email from Google. The content is roughly that Google Analytics 3 (Universal Analytics) will cease service on July 1, 2023, and from then on it will no longer be able to collect website traffic analysis data. This may affect the traffic analysis of your website and APP. However, don't worry, our 5U Website (Vancouver worry-free website production team) will assist you in achieving a smooth transition in this transformation process.
First, let's briefly introduce Google Analytics 3 (Universal Analytics, also known as UA) and Google Analytics 4 (abbreviated as GA4). UA is a website traffic analysis tool launched by Google, which can provide detailed information about the behavior and source of website visitors, help website owners understand the behavior and habits of visitors, and thereby formulate more effective marketing strategies. However, UA's service is about to expire on July 1, 2023.
Next, GA4 is a new website and APP traffic analysis tool launched by Google. It provides more powerful and detailed data analysis functions than UA, such as real-time data, user behavior analysis, event tracking, etc. In addition, GA4 also adds AI-driven insights and predictions, which can help you understand the behavior and needs of visitors more accurately, and thereby more accurately position your marketing strategy.
To help you smoothly cope with this major change, our 5U Website Vancouver worry-free website production team will provide full support. We will assist all clients to upgrade the website's traffic analysis code from UA to GA4, ensuring that your website and APP's data analysis work can be seamlessly connected and smoothly transitioned.
We know that this change may cause some disturbances, but please rest assured that our team has rich experience and can ensure that this transition process goes smoothly. If you have any questions or need any help, please feel free to contact us at any time.
As always, the 5U Website team will do its best to provide you with the highest quality service. We look forward to embracing this new opportunity with you and creating a better future together.
Thank you for your trust and support!
