Content marketing doesn’t have any direct costs like paid ads. However, you still need to pay a copywriter for writing content or hire an in-house digital marketer. Alternatively, you can work with an agency to help you do content marketing.

Content marketing is suitable for all kinds of businesses. While paid ads bring more direct sales, content marketing can help you retain customers and bring more benefits in the long run. 

Generally speaking, all kinds of content marketing benefit businesses in many aspects, such as promoting brand awareness and nurturing customer relationships. After doing content marketing for a while, you may adjust the budget and time you allocate for each of the types based on results. 

The actual time it takes depends on the business’ circumstances, such as the size, the budget, and the type of the business. In general, content marketing takes around 4-6 months to see results. 

There are many metrics you can track for content marketing. Overall, businesses should pay more attention to the number of online engagements users have with the brand and the conversion rate. 

Successful content marketing requires time, experience, and consistency. 5U^® can assist businesses in choosing the most appropriate and effective content marketing strategy, preparing content themes, publishing content, and optimizing it based on results.