About Google Ads

Currently, Google Ads are mainly displayed on search engine results pages, a number of Google partner websites ( such as professional news platforms, portals, and blogs), mobile and tablet APPs, YouTube, Google Maps, and Gmail. )

Google Ads can target users in the following ways:

1. Keyword: Ads may appear when users look for keywords related to the ads placed on the Google search engine.

2. Remarketing: Displaying ads in front of users who have visited the website before for the purpose of marketing again. 

3. Affinity segments: Show ads to different groups of users based on a holistic picture of their lifestyles, passions, and habits. For example, a company selling sports shoes can target the "sports and fitness" segment with similar interests. 

4. In-market segments: Show ads to users who are researching products and are actively considering buying a service or product like yours. For example, a company selling cosmetics can target an audience that has recently been watching makeup tutorial videos and reading makeup reviews. This group of users is more likely to buy makeup products.

Companies can also reach their target audience more precisely by geographic location (e.g., country, city, etc.), user's gender, marital status, education, and many other factors.

Google Ads are available in a variety of formats that have evolved over recent years. The current formats mainly include: 

Text Ad

Text Ad is the most common type of ad format. It is easy to write and modify.

Image Ad

Image Ad is more visually appealing and can present your brand and services to users in a more vivid way.

Responsive Ad

Responsive Ad typically includes elements such as text, images, and videos that can be resized and formatted to automatically adapt to a variety of different screen sizes.

App Promotion Ad

App Promotion Ad is mainly used to increase the exposure of an app and get more people to download and use it. It directs users to download the app from the app store.

Video Ad

Video Ad brings a greater visual impact with richer content and display formats.

Product Shopping Ad

Product Shopping Ad displays product information directly to the user, including photos, names, prices, and other relevant information.

Call-only Ad

Call-only Ad focuses on displaying ads with phone numbers to encourage users to call and learn more about the product or service. Users can click on the ad directly to make a phone call.

Google Ads can appear on Google search results pages, Google search partners' search results pages, and on numerous Google Ads partners, including 35 million websites, apps, and Google's products like YouTube and Gmail.

The rates for Google Ads are very different from those of traditional media. Traditional media often has a fixed rate for a fixed ad position, and the rate does not change no matter how many people end up seeing the ad. Google Ads, on the other hand, allows users to determine their own advertising costs with their budgets. Generally speaking, the higher the budget, the more people can see the ad. Even with budgets as low as $5 per day, ads can still be shown to a small percentage of Internet users.

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You can set a single day or total budget for an ad, depending on how much you are willing to spend. The amount of the budget will vary depending on the industry, company, product, and other information.

SEO (Search Engine Optimization) has no direct advertising costs, but it takes longer and has a higher threshold. Search engine marketing has a cost, but the results are immediate and more likely to appear prominently on the search results page.

Businesses can see the key performance indicators of the ads, as well as the conversion rate and the number of conversions from the Google Ads report.